Machine Learning
Circle 11
Circle 11 was an early-stage startup incubated within AlphaHive, focused on using machine learning to eliminate background noise in digital communication. Tasked with developing their brand identity, I led the creation of the primary logo mark and an accompanying animated logo that visualized the company's core technology.
Category
Branding
Client
Circle 11
Year
2020
Project overview
Our team focused on building a clean, modern aesthetic that honored the heritage of the name while positioning the company as a cutting-edge software provider. My specific contribution was to translate the technical concept of "noise elimination" into a compelling motion asset.
I designed the primary logo mark and developed a custom animation in After Effects. The animation featured 11 circles exploding from a single point and then collapsing back into the mark. This served as a visual metaphor for chaotic sound being captured and suppressed by their machine learning algorithms. While the startup was acquired before the full brand system was completed, this core identity provided the essential visual language needed to launch the company and validate its market position.
